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Davies brings a wealth of experience from the fitness and marketing sectors, having served as Director of Marketing for UK and Ireland at Anytime Fitness for nearly three years, where he led a team of eight. Prior to this, Davies worked as Sales and Marketing Director at Parkwood Leisure.
A passionate Myzone user for more than six years, Davies has achieved Myzone’s coveted Hall of Fame status. He says joining Myzone represents an exciting chapter in his career.
“I’ve always been a massive fan of the brand and the product. My experience spans both the public and private sectors, so transitioning to product marketing for a brand I love is really exciting. Myzone’s unique ‘secret sauce’ sets it apart from other fitness technology products and I’m looking forward to unlocking its huge potential.”
Davies will report directly to Worthy, manage the marketing team and partner with the sales team to deepen relationships with gym operators, understand their pain points and explore opportunities for Myzone to support both existing and new customers.
Myzone has also expanded its marketing team with two new key appointments. Hannah Lewin, formerly International Marketing Director at Keiser, has joined as the International Distributor Marketing Manager, while Lauren Delahoy has been named CRM Manager.
Bridget Butler is also joining the Myzone support team, working closely with marketing, as Education and Training Manager.
Tom Davies says: “Having worked with Jay at Anytime Fitness, I am super excited to join him and the rest of the Myzone team on the next phase of the brand’s incredible journey. Together, we’re focused on understanding our customers’ needs, motivations and challenges to shape a product and brand that truly resonates.”
For more information about Myzone visit: myzone.org
Für Betreiber von Fitnessstudios, Personal Trainer, Kraft- und Konditionstrainer sowie Kursleiter entwickelt Myzone vernetzte Fitnesserlebnisse, die Communitys in Bewegung halten.
Mithilfe von Fitnesstrackern, Bildschirmen in den Studios und einer Online-Plattform lassen sich genaue Herzfrequenzmessung und Feedback in Echtzeit realisieren. Myzone belohnt Mitglieder für alle sportlichen Aktivitäten und unterstützt sie dabei, über sich hinauszuwachsen, Herzschlag für Herzschlag.
Myzone wird in mehr als 9.000 Studios in 84 Ländern genutzt. Mit MZ-Open ist der Zugang jetzt auch auf Apple- und Android-Smartwatches möglich. Mach mit, vereint durch Bewegung, gemessen in MEPs.
Weitere Informationen auf myzone.org
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